Pharmaceutical Advertisements
A collection of pharmaceutical advertisement campaigns for which I provided consulting.
Lisa Emrich Featured Articles, Campaigns & Storytelling
Explore a featured selection of my storytelling, digital campaigns, medical writing, and pharma consulting work below.
Why Mr. Coleman Chose CenterWell Senior Primary Care
Humana member Mr. Coleman shares his story, health progress and connection to his healthcare team at the CenterWell Senior Primary Care center in Atlanta. Mr. Coleman says, "I like the service. I like the people. I like the facility."
Mr. Coleman's Story
Our approach to providing quality care, tailored to the needs of the seniors is evident in CenterWell Senior Primary Care, a subsidiary of Humana. CenterWell centers are dedicated to caring for their patients, Humana's Medicare Advantage members, and their communities. We are proud to support holistic health needs for people like 73-year-old Mr. Coleman, who attends bi-weekly exercise classes at our Grove Park center in Atlanta.
#ValueBasedCare #MedicareAdvantage #SeniorPrimaryCare
#ValueBasedCare #MedicareAdvantage #SeniorPrimaryCare
Why Mr. Coleman Chooses CenterWell Senior Primary Care
Our approach to value-based care is evident in the way CenterWell Senior Primary Care cares for its patients, Humana Medicare Advantage members and the community.
We are proud to support holistic health needs for people like 73-year-old Mr. Coleman, who attends bi-weekly exercise classes at our Grove Park center in Atlanta. Working in tandem, Humana and CenterWell are equipped to serve the varied needs of our Medicare-eligible population.
#ValueBasedCare #MedicareAdvantage #SeniorPrimaryCare
We are proud to support holistic health needs for people like 73-year-old Mr. Coleman, who attends bi-weekly exercise classes at our Grove Park center in Atlanta. Working in tandem, Humana and CenterWell are equipped to serve the varied needs of our Medicare-eligible population.
#ValueBasedCare #MedicareAdvantage #SeniorPrimaryCare
Mr. Coleman's Story
What do today’s seniors need most from their doctors? Time, understanding, and coordinated care. That’s where CenterWell's value-based care model comes in. In a value-based model, doctors are focused on achieving the best health outcomes for their patients, rather than being incentivized by the volume of patients they can see in a single day.
For 73-year-old Michael Coleman, his experience with CenterWell Senior Primary Care has been a game changer. There aren’t long wait times, rushed doctor’s visits or health care staff that don't follow through. Instead, he’s able to get the support and level of care that he needs and has a deeper connection to his community too.
“Another thing I like about CenterWell [is that] it’s not just for patients. It’s for the neighborhood," says Coleman.
Learn more about our integrated approach to care at http://ms.spr.ly/6042WruKn.
For 73-year-old Michael Coleman, his experience with CenterWell Senior Primary Care has been a game changer. There aren’t long wait times, rushed doctor’s visits or health care staff that don't follow through. Instead, he’s able to get the support and level of care that he needs and has a deeper connection to his community too.
“Another thing I like about CenterWell [is that] it’s not just for patients. It’s for the neighborhood," says Coleman.
Learn more about our integrated approach to care at http://ms.spr.ly/6042WruKn.
CenterWell Safe Strides Program helped Win regain his independence
Watch how our Safe Strides® fall prevention program helped our patient, Win, recover from a broken hip and regain his strength and balance so he could dance with his wife at his wedding ceremony.
How Track and Field Took Willie to the Next Level
“I fell in love with running track and the camaraderie with our teammates,” said Willie. “The camaraderie with the people you are running with is really amazing.”
Got a Minute? A word on DREAMS
Veteran and Humana Medicare Advantage member, Willie, 65, finds support and inspiration in the camaraderie of sports. Teammates help Willie to never give up on or off the track.
What goals do you have before the end of the year?
#HealthyAging #ActiveLifestyle #Veteran
What goals do you have before the end of the year?
#HealthyAging #ActiveLifestyle #Veteran
Got a minute? A word on GETTING UP
Every day is an opportunity to make positive lifestyle choices. “I get up and move…because life is so precious,” said Cynthia, 67. Cynthia started a walking club in her neighborhood to socialize, have fun and exercise all at the same time.
What motivates you to get up and move? Let us know in the comments below.
#HealthyAging #ActiveLifestyle #Walking
What motivates you to get up and move? Let us know in the comments below.
#HealthyAging #ActiveLifestyle #Walking
Got a minute? A word on MOTIVATION
Motivated to be healthy, Adonica, 76, a Humana Medicare Advantage member, plays golf and keeps her eyes focused on the good things in life. For Adonica, laughing with others and looking at life sweetly are reasons she stays active.
What keeps you focused on the good things in life?
#HealthyAging #ActiveLifestyle
What keeps you focused on the good things in life?
#HealthyAging #ActiveLifestyle
Got a minute? A word on LONGEVITY
For Bill, 89-year-old Humana Medicare Advantage member and award-winning pickleball player, longevity comes from people. “It’s the fact that you have other people you care about, and they care about you,” said Bill. “That’s what keeps you going.”
What helps you most as you get older? Let us know in the comments below.
#HealthyAging #ActiveLifestyle
What helps you most as you get older? Let us know in the comments below.
#HealthyAging #ActiveLifestyle
Wellness Support Helps Daniel Enjoy Healthier Lifestyle
A Navy veteran and retired construction worker, Daniel said, “I’ve smoked all my life—starting when I joined the Navy at 17 years of age. I always used to say I could quit but never really wanted to."
Daniel's Story
Sometimes, all it takes is one healthy action to inspire another. Take Daniel, for example.
When Daniel, a Humana Medicare Advantage member, realized he'd hit 30 years as a smoker, he knew he needed to make a big lifestyle change to be the healthiest he could be. He tried several times to quit by himself, but nothing stuck. Could help from his health insurance actually be the way he'd finally break the habit?*
Find out how Daniel was able to quit for good by reading his story at https://huma.na/47APiaF.
#HumanaMemberStories #RealPeopleRealStories
*Humana Wellness Coaching is an interactive telephonic program for Medicare participants who elect to participate, for wellness improvement, including weight management, nutrition, exercise, back care, blood pressure management and blood sugar management.
Wellness Coaching may not be available with all plans. Check your Summary of Benefits for coverage details.
Your results may vary. It may not be typical to improve health conditions by taking the actions Daniel did. Consult your doctor before beginning any new diet or exercise regimen.
When Daniel, a Humana Medicare Advantage member, realized he'd hit 30 years as a smoker, he knew he needed to make a big lifestyle change to be the healthiest he could be. He tried several times to quit by himself, but nothing stuck. Could help from his health insurance actually be the way he'd finally break the habit?*
Find out how Daniel was able to quit for good by reading his story at https://huma.na/47APiaF.
#HumanaMemberStories #RealPeopleRealStories
*Humana Wellness Coaching is an interactive telephonic program for Medicare participants who elect to participate, for wellness improvement, including weight management, nutrition, exercise, back care, blood pressure management and blood sugar management.
Wellness Coaching may not be available with all plans. Check your Summary of Benefits for coverage details.
Your results may vary. It may not be typical to improve health conditions by taking the actions Daniel did. Consult your doctor before beginning any new diet or exercise regimen.
New Robotic Leg Helps Patrick Get Back to Walking
Four years after Patrick, 66, lost his leg to gangrene and amputation above the knee, he finally received what he so desperately needed and had wanted — a new leg! During those 4 years, even with the help of his doctors, Patrick was unable to obtain a prosthetic leg that fit well and an electric wheelchair that could withstand the rugged terrain where he lives in rural Florida.
Patrick's Story
A machinist, Patrick has a gift for fixing things. So when he lost the use of his leg, he modified his truck to control the gas pedal with his hands. Then later, when he lost the use of a hand, he added a steering wheel ball so he could keep driving. Patrick was determined to stay independent. But staying optimistic was harder.
When Patrick got his Humana Medicare Advantage plan, his sales agent, Darlen, asked what he needed. And he said, “I need a leg so I can start to walk again.” Now with a little help from Humana, Patrick is once again lifting himself up.
Read Patrick’s incredible story at the link in our bio.
#Medicare #Medicaid #ThatsHumanCare #AmputeeStrong
When Patrick got his Humana Medicare Advantage plan, his sales agent, Darlen, asked what he needed. And he said, “I need a leg so I can start to walk again.” Now with a little help from Humana, Patrick is once again lifting himself up.
Read Patrick’s incredible story at the link in our bio.
#Medicare #Medicaid #ThatsHumanCare #AmputeeStrong
Joaquin's Story
Helping people overcome their challenges—that's just what we do. For Joaquin, a 75-year-old Humana member living with end-stage kidney disease, that meant finding the help he needed to get to his life-saving dialysis appointments.
After a hospital stay left Joaquin too weak to walk on his own, he didn't know how he was going to get up and down the stairs to his apartment or get to his treatment center. That's when Humana connected Joaquin with an in-network ambulance service that helped him get to his dialysis appointments.*
Because Joaquin got the dialysis he needed, he hasn't had to go back to the hospital, and he's been able to regain his strength. Today, he's able to walk again and leaves his apartment whenever he wants.**
#HumanaMemberStory #RealPeopleRealStories
*Plans and benefits vary and may not be available in all locations. Certain plans and benefits are only available to eligible members with qualifying conditions.
**Your results may vary. It may not be typical to improve health conditions by taking the actions Joaquin did.
After a hospital stay left Joaquin too weak to walk on his own, he didn't know how he was going to get up and down the stairs to his apartment or get to his treatment center. That's when Humana connected Joaquin with an in-network ambulance service that helped him get to his dialysis appointments.*
Because Joaquin got the dialysis he needed, he hasn't had to go back to the hospital, and he's been able to regain his strength. Today, he's able to walk again and leaves his apartment whenever he wants.**
#HumanaMemberStory #RealPeopleRealStories
*Plans and benefits vary and may not be available in all locations. Certain plans and benefits are only available to eligible members with qualifying conditions.
**Your results may vary. It may not be typical to improve health conditions by taking the actions Joaquin did.
The Shingles Vaccine Is Good News for People With MS
At a recent doctor's appointment, I learned about a new shingles vaccine. On October 20, 2017, the Food and Drug Administration (FDA) approved Shingrix for the prevention of shingles (herpes zoster) in adults aged 50 years and older. Shingrix is a non-live, recombinant subunit vaccine given intramuscularly in two doses, spaced two to six months apart. For full effect, it’s important to complete the course and receive both injectionsLess than a week later, the Advisory Committee on Immunization P...
Home IVIG Infusions May Reduce Costs and Improve Outcomes
Living with an immune deficiency, or immunodeficiency disorder, may require specialized treatment and lifestyle changes to avoid exposure to infection. Immunodeficiency disorders impair the body’s ability to fend off infection, or cancer in some cases.
Medication Adherence Star Ratings Measures, Health Care Resource Utilization, and Cost
Following medication schedules as prescribed can have an impact on more than just health—it can affect healthcare use and costs, too.
A recent Humana Healthcare Research study found that inconsistencies in medication adherence were associated with increased likelihood of healthcare resource utilization, such as emergency room visits and inpatient stays, and increased costs for patients taking medications to treat diabetes, hypertension and hyperlipidemia.
Get a more in-depth look at medication adherence and the overall impact in our recent study: https://huma.na/3NqCbzC
A recent Humana Healthcare Research study found that inconsistencies in medication adherence were associated with increased likelihood of healthcare resource utilization, such as emergency room visits and inpatient stays, and increased costs for patients taking medications to treat diabetes, hypertension and hyperlipidemia.
Get a more in-depth look at medication adherence and the overall impact in our recent study: https://huma.na/3NqCbzC
Medication Adherence May Reduce Risk of Cognitive Decline
Living with multiple chronic conditions can be challenging. You may need to manage multiple doctors and a variety of medications. Common chronic conditions for aging adults include type 2 diabetes, hypertension and hyperlipidemia.
